How UNIQ Supply Generated 1,061 Leads in 70 Days
A local foodservice manufacturer with a massive market - and contact data that was too messy to scale.
1,061
Leads generated
100K+
Emails per month
Company
Custom eating ware disposables manufacturer for restaurants, coffee shops, and local businesses.
Industry
Foodservice
Location
United States
Company
Custom eating ware disposables manufacturer for restaurants, coffee shops, and local businesses.
Industry
Foodservice
Location
United States
Company
Custom eating ware disposables manufacturer for restaurants, coffee shops, and local businesses.
Industry
Foodservice
Location
United States
At a glance
UNIQ Supply needed a scalable outbound engine that could match inbound lead quality. Pipeline.tech cleaned and segmented the data, tested the offer, scaled sending to 100,000 emails per month, and routed replies across a five-person sales team with a round-robin system.
At a glance
UNIQ Supply needed a scalable outbound engine that could match inbound lead quality. Pipeline.tech cleaned and segmented the data, tested the offer, scaled sending to 100,000 emails per month, and routed replies across a five-person sales team with a round-robin system.
At a glance
UNIQ Supply needed a scalable outbound engine that could match inbound lead quality. Pipeline.tech cleaned and segmented the data, tested the offer, scaled sending to 100,000 emails per month, and routed replies across a five-person sales team with a round-robin system.
challenge
Incomplete contact data in a market too large to ignore
UNIQ Supply's best customers are local shop owners ordering 5,000+ branded cups a month. That market is huge - but owner emails were missing, buried, or unreliable. Without clean data and a sharp offer, outbound could never scale past a few replies.
challenge
Incomplete contact data in a market too large to ignore
UNIQ Supply's best customers are local shop owners ordering 5,000+ branded cups a month. That market is huge - but owner emails were missing, buried, or unreliable. Without clean data and a sharp offer, outbound could never scale past a few replies.
challenge
Incomplete contact data in a market too large to ignore
UNIQ Supply's best customers are local shop owners ordering 5,000+ branded cups a month. That market is huge - but owner emails were missing, buried, or unreliable. Without clean data and a sharp offer, outbound could never scale past a few replies.
Strategy
Clean the data. Lead with value. Scale what works.
Market mapping - Scraped local businesses from Google Maps and found unexpected segments, including megachurches with high cup volume.
Offer design - Led with faster delivery, lower minimums, and a free logo mockup prospects could say yes to immediately.
Data enrichment - Built an agent to find personal and info@ emails when owner names were missing. Those campaigns still converted strongly.
Messaging - Kept emails short and offer-led. Clarity beat cleverness.
Sales handoff - Positive replies were scored automatically, sent to Slack, and synced into HubSpot for the sales team.
Strategy
Clean the data. Lead with value. Scale what works.
Market mapping - Scraped local businesses from Google Maps and found unexpected segments, including megachurches with high cup volume.
Offer design - Led with faster delivery, lower minimums, and a free logo mockup prospects could say yes to immediately.
Data enrichment - Built an agent to find personal and info@ emails when owner names were missing. Those campaigns still converted strongly.
Messaging - Kept emails short and offer-led. Clarity beat cleverness.
Sales handoff - Positive replies were scored automatically, sent to Slack, and synced into HubSpot for the sales team.
Strategy
Clean the data. Lead with value. Scale what works.
Market mapping - Scraped local businesses from Google Maps and found unexpected segments, including megachurches with high cup volume.
Offer design - Led with faster delivery, lower minimums, and a free logo mockup prospects could say yes to immediately.
Data enrichment - Built an agent to find personal and info@ emails when owner names were missing. Those campaigns still converted strongly.
Messaging - Kept emails short and offer-led. Clarity beat cleverness.
Sales handoff - Positive replies were scored automatically, sent to Slack, and synced into HubSpot for the sales team.
Result
Outbound that now matches inbound in quality and speed
86% of leads qualified in HubSpot. Eight deals closed, with more still in pipeline. Replies were routed across the five-person sales team through a round-robin system. Once the playbook was proven, UNIQ Supply scaled from testing into a predictable outbound engine, with lead quality and velocity on par with inbound.
Result
Outbound that now matches inbound in quality and speed
86% of leads qualified in HubSpot. Eight deals closed, with more still in pipeline. Replies were routed across the five-person sales team through a round-robin system. Once the playbook was proven, UNIQ Supply scaled from testing into a predictable outbound engine, with lead quality and velocity on par with inbound.
Result
Outbound that now matches inbound in quality and speed
86% of leads qualified in HubSpot. Eight deals closed, with more still in pipeline. Replies were routed across the five-person sales team through a round-robin system. Once the playbook was proven, UNIQ Supply scaled from testing into a predictable outbound engine, with lead quality and velocity on par with inbound.
