UNIQ Supply Case Study | 1,061 Leads in 70 Days

At a glance

UNIQ Supply needed a scalable outbound engine that could match inbound lead quality. Pipeline.tech cleaned and segmented the data, tested the offer, scaled sending to 100,000 emails per month, and routed replies across a five-person sales team with a round-robin system.

Digital dashboard showing user engagement metrics and a line graph of activity over time with multiple data series.

At a glance

UNIQ Supply needed a scalable outbound engine that could match inbound lead quality. Pipeline.tech cleaned and segmented the data, tested the offer, scaled sending to 100,000 emails per month, and routed replies across a five-person sales team with a round-robin system.

At a glance

UNIQ Supply needed a scalable outbound engine that could match inbound lead quality. Pipeline.tech cleaned and segmented the data, tested the offer, scaled sending to 100,000 emails per month, and routed replies across a five-person sales team with a round-robin system.

challenge

A large local-business market with incomplete contact data

UNIQ Supply manufactures custom disposable cups, bowls, and plates for businesses such as restaurants and coffee shops. Its best-fit buyers are local operators ordering 5,000 or more disposables a month, but the contact data across that market was incomplete and inconsistent.

The goal was to map the available TAM, find usable contact paths even when an owner record was missing, and build a sales handoff that could support scale across a five-person team.

challenge

A large local-business market with incomplete contact data

UNIQ Supply manufactures custom disposable cups, bowls, and plates for businesses such as restaurants and coffee shops. Its best-fit buyers are local operators ordering 5,000 or more disposables a month, but the contact data across that market was incomplete and inconsistent.

The goal was to map the available TAM, find usable contact paths even when an owner record was missing, and build a sales handoff that could support scale across a five-person team.

challenge

A large local-business market with incomplete contact data

UNIQ Supply manufactures custom disposable cups, bowls, and plates for businesses such as restaurants and coffee shops. Its best-fit buyers are local operators ordering 5,000 or more disposables a month, but the contact data across that market was incomplete and inconsistent.

The goal was to map the available TAM, find usable contact paths even when an owner record was missing, and build a sales handoff that could support scale across a five-person team.

Strategy

Map the market, make the offer tangible, and route every reply

Market mapping and enrichment
We used Serper and Clay to map local businesses through Google Maps, including an unexpected high-volume segment: megachurches. When owner details were unavailable, a Claygent workflow found personal and info@ emails so the campaign could still reach the business without relying on a first-name variable.

Offer and messaging
The offer combined faster delivery, smaller minimum order sizes, and a free branded-cup logo mockup. The email stayed short and specific because the prospect could immediately see the commercial value and there was little downside to receiving the example.

Sales handoff
An n8n workflow classified reply intent, alerted the sales team in Slack, and synced interested leads from EmailBison into HubSpot through OutboundSync. Replies were then routed through a round-robin system for the five-person sales team.

Campaign example
The annotated email below shows how the pain point, value proposition, social proof, and CTA were compressed into one short message.

Annotated UNIQ Supply cold email showing the subject line, pain point, value proposition, social proof, and CTA

Strategy

Map the market, make the offer tangible, and route every reply

Market mapping and enrichment
We used Serper and Clay to map local businesses through Google Maps, including an unexpected high-volume segment: megachurches. When owner details were unavailable, a Claygent workflow found personal and info@ emails so the campaign could still reach the business without relying on a first-name variable.

Offer and messaging
The offer combined faster delivery, smaller minimum order sizes, and a free branded-cup logo mockup. The email stayed short and specific because the prospect could immediately see the commercial value and there was little downside to receiving the example.

Sales handoff
An n8n workflow classified reply intent, alerted the sales team in Slack, and synced interested leads from EmailBison into HubSpot through OutboundSync. Replies were then routed through a round-robin system for the five-person sales team.

Campaign example
The annotated email below shows how the pain point, value proposition, social proof, and CTA were compressed into one short message.

Strategy

Map the market, make the offer tangible, and route every reply

Market mapping and enrichment
We used Serper and Clay to map local businesses through Google Maps, including an unexpected high-volume segment: megachurches. When owner details were unavailable, a Claygent workflow found personal and info@ emails so the campaign could still reach the business without relying on a first-name variable.

Offer and messaging
The offer combined faster delivery, smaller minimum order sizes, and a free branded-cup logo mockup. The email stayed short and specific because the prospect could immediately see the commercial value and there was little downside to receiving the example.

Sales handoff
An n8n workflow classified reply intent, alerted the sales team in Slack, and synced interested leads from EmailBison into HubSpot through OutboundSync. Replies were then routed through a round-robin system for the five-person sales team.

Campaign example
The annotated email below shows how the pain point, value proposition, social proof, and CTA were compressed into one short message.

Result

1,061 leads in 70 days at 100,000 emails per month

The campaign generated 1,061 leads in 70 days while sending at more than 100,000 emails per month. According to the client's HubSpot data, 86% of generated leads qualified, and the client had closed eight deals with additional opportunities in the pipeline.

The outcome was an outbound system operating on par with the client's inbound lead quality and velocity, with a scalable routing process for the sales team.

Result

1,061 leads in 70 days at 100,000 emails per month

The campaign generated 1,061 leads in 70 days while sending at more than 100,000 emails per month. According to the client's HubSpot data, 86% of generated leads qualified, and the client had closed eight deals with additional opportunities in the pipeline.

The outcome was an outbound system operating on par with the client's inbound lead quality and velocity, with a scalable routing process for the sales team.

Result

1,061 leads in 70 days at 100,000 emails per month

The campaign generated 1,061 leads in 70 days while sending at more than 100,000 emails per month. According to the client's HubSpot data, 86% of generated leads qualified, and the client had closed eight deals with additional opportunities in the pipeline.

The outcome was an outbound system operating on par with the client's inbound lead quality and velocity, with a scalable routing process for the sales team.