How Shepherd Started 56 Enterprise Conversations
Enterprise outbound playbook: deliverability, tier-matched authority, and value-first messaging.
56
Enterprise leads
48,565
Contacts
Company
Enterprise-focused team starting sales conversations with billion-dollar companies.
Industry
Enterprise
Location
United States
Company
Enterprise-focused team starting sales conversations with billion-dollar companies.
Industry
Enterprise
Location
United States
Company
Enterprise-focused team starting sales conversations with billion-dollar companies.
Industry
Enterprise
Location
United States
At a glance
Enterprise outbound is harder: tougher inboxes, longer deals, and higher expectations. Shepherd used deliverability, authority, and hyper-specific messaging to open conversations with companies like Lionsgate and the San Diego Padres.
At a glance
Enterprise outbound is harder: tougher inboxes, longer deals, and higher expectations. Shepherd used deliverability, authority, and hyper-specific messaging to open conversations with companies like Lionsgate and the San Diego Padres.
At a glance
Enterprise outbound is harder: tougher inboxes, longer deals, and higher expectations. Shepherd used deliverability, authority, and hyper-specific messaging to open conversations with companies like Lionsgate and the San Diego Padres.
challenge
Enterprise buyers need proof before they reply
Inboxing is harder, deal sizes are larger, and sophistication is higher. Shepherd needed an outbound playbook built for billion-dollar companies, not mid-market spray-and-pray.
challenge
Enterprise buyers need proof before they reply
Inboxing is harder, deal sizes are larger, and sophistication is higher. Shepherd needed an outbound playbook built for billion-dollar companies, not mid-market spray-and-pray.
challenge
Enterprise buyers need proof before they reply
Inboxing is harder, deal sizes are larger, and sophistication is higher. Shepherd needed an outbound playbook built for billion-dollar companies, not mid-market spray-and-pray.
Strategy
Deliverability, authority, and specialized messaging
Inbox setup - Microsoft-skewed infrastructure for enterprise domains.
Authority - Tier-matched social proof and niche specialization.
Persona targeting - Specific roles instead of whole departments.
Messaging - Short, value-first notes designed to start conversations.
Strategy
Deliverability, authority, and specialized messaging
Inbox setup - Microsoft-skewed infrastructure for enterprise domains.
Authority - Tier-matched social proof and niche specialization.
Persona targeting - Specific roles instead of whole departments.
Messaging - Short, value-first notes designed to start conversations.
Strategy
Deliverability, authority, and specialized messaging
Inbox setup - Microsoft-skewed infrastructure for enterprise domains.
Authority - Tier-matched social proof and niche specialization.
Persona targeting - Specific roles instead of whole departments.
Messaging - Short, value-first notes designed to start conversations.
Result
56 interested enterprise leads from hard-to-reach accounts
Shepherd opened real sales conversations with large brands by treating enterprise outbound as a trust and precision problem, not a volume problem.
Result
56 interested enterprise leads from hard-to-reach accounts
Shepherd opened real sales conversations with large brands by treating enterprise outbound as a trust and precision problem, not a volume problem.
Result
56 interested enterprise leads from hard-to-reach accounts
Shepherd opened real sales conversations with large brands by treating enterprise outbound as a trust and precision problem, not a volume problem.
