Expanding Influencer Marketing into New B2C Markets
Expanding Influencer Marketing into New B2C Markets
TAM analysis and segment testing helped identify B2C markets for a $50K+ influencer marketing offer.
48
Leads generated
8,556
People contacted
Company
An influencer marketing agency targeting brands with a stated $50K+ influencer marketing offer.
Industry
Influencer Marketing
Location
Unknown
Company
An influencer marketing agency targeting brands with a stated $50K+ influencer marketing offer.
Industry
Influencer Marketing
Location
Unknown
Company
An influencer marketing agency targeting brands with a stated $50K+ influencer marketing offer.
Industry
Influencer Marketing
Location
Unknown
At a glance
The agency had worked with major brands across several B2C industries but had not tested those markets through outbound. Pipeline.tech mapped addressable segments, launched distinct campaigns, and focused on the segments that continued to generate leads. The source headline reports 48 leads from 8,556 contacts.
At a glance
The agency had worked with major brands across several B2C industries but had not tested those markets through outbound. Pipeline.tech mapped addressable segments, launched distinct campaigns, and focused on the segments that continued to generate leads. The source headline reports 48 leads from 8,556 contacts.
At a glance
The agency had worked with major brands across several B2C industries but had not tested those markets through outbound. Pipeline.tech mapped addressable segments, launched distinct campaigns, and focused on the segments that continued to generate leads. The source headline reports 48 leads from 8,556 contacts.
challenge
Find the B2C markets that respond to outbound
The agency had worked with well-known brands across several B2C industries, but had not yet used outbound to reach those markets. The opportunity was to test which segments resonated with its influencer marketing offer.
challenge
Find the B2C markets that respond to outbound
The agency had worked with well-known brands across several B2C industries, but had not yet used outbound to reach those markets. The opportunity was to test which segments resonated with its influencer marketing offer.
challenge
Find the B2C markets that respond to outbound
The agency had worked with well-known brands across several B2C industries, but had not yet used outbound to reach those markets. The opportunity was to test which segments resonated with its influencer marketing offer.
Strategy
Map markets, test messages, and scale the winners
Run a full TAM analysis, divide the addressable markets into campaign segments, and write messaging for each. Use campaign feedback to identify which segments continue to generate leads, then reuse the strongest playbook with ongoing adjustments.
Two email frameworks were used. One led with a recognizable client in the same industry, its result, the strategy behind it, and a relevant similarity. The second used an attention-grabbing opening, a lead magnet built around the mechanism, and a soft call to action.
When the existing infrastructure of a few dozen low-volume Google Workspace inboxes needed more scale, the team moved to ScaledMail’s 50/50 Google and Outlook package. The source says performance was strong but provides no additional metric.
Strategy
Map markets, test messages, and scale the winners
Run a full TAM analysis, divide the addressable markets into campaign segments, and write messaging for each. Use campaign feedback to identify which segments continue to generate leads, then reuse the strongest playbook with ongoing adjustments.
Two email frameworks were used. One led with a recognizable client in the same industry, its result, the strategy behind it, and a relevant similarity. The second used an attention-grabbing opening, a lead magnet built around the mechanism, and a soft call to action.
When the existing infrastructure of a few dozen low-volume Google Workspace inboxes needed more scale, the team moved to ScaledMail’s 50/50 Google and Outlook package. The source says performance was strong but provides no additional metric.
Strategy
Map markets, test messages, and scale the winners
Run a full TAM analysis, divide the addressable markets into campaign segments, and write messaging for each. Use campaign feedback to identify which segments continue to generate leads, then reuse the strongest playbook with ongoing adjustments.
Two email frameworks were used. One led with a recognizable client in the same industry, its result, the strategy behind it, and a relevant similarity. The second used an attention-grabbing opening, a lead magnet built around the mechanism, and a soft call to action.
When the existing infrastructure of a few dozen low-volume Google Workspace inboxes needed more scale, the team moved to ScaledMail’s 50/50 Google and Outlook package. The source says performance was strong but provides no additional metric.
Result
48 leads from 8,556 contacts
The source headline reports 48 leads generated from 8,556 people contacted. It says several segments continued to drive lead flow, but does not give segment-level results, campaign duration, meetings booked, or revenue.
Result
48 leads from 8,556 contacts
The source headline reports 48 leads generated from 8,556 people contacted. It says several segments continued to drive lead flow, but does not give segment-level results, campaign duration, meetings booked, or revenue.
Result
48 leads from 8,556 contacts
The source headline reports 48 leads generated from 8,556 people contacted. It says several segments continued to drive lead flow, but does not give segment-level results, campaign duration, meetings booked, or revenue.