Connecting Mass Timber Group with Relevant Event Buyers
Connecting Mass Timber Group with Relevant Event Buyers
Construction project data and role-specific incentives built a focused audience for a mass timber event.
197
Interested leads
19,501
People contacted
Company
An annual event connecting construction professionals around mass timber, business opportunities, and continuing education.
Industry
Construction Events
Location
Unknown
Company
An annual event connecting construction professionals around mass timber, business opportunities, and continuing education.
Industry
Construction Events
Location
Unknown
Company
An annual event connecting construction professionals around mass timber, business opportunities, and continuing education.
Industry
Construction Events
Location
Unknown
At a glance
Mass Timber Group needed to reach construction professionals with a reason to attend its annual event. Pipeline.tech built audiences from databases of companies involved in relevant projects and tailored the offer to each role. The campaign generated 197 interested leads from 19,501 people contacted.
At a glance
Mass Timber Group needed to reach construction professionals with a reason to attend its annual event. Pipeline.tech built audiences from databases of companies involved in relevant projects and tailored the offer to each role. The campaign generated 197 interested leads from 19,501 people contacted.
At a glance
Mass Timber Group needed to reach construction professionals with a reason to attend its annual event. Pipeline.tech built audiences from databases of companies involved in relevant projects and tailored the offer to each role. The campaign generated 197 interested leads from 19,501 people contacted.
challenge
Give construction professionals a clear reason to attend
Mass Timber Group’s event brings construction professionals together around mass timber. Cold outreach needed to connect attendance with a practical benefit for each audience.
General contractors had an opportunity to connect with architectural and construction firms for potential contracts. Architects and engineers could earn continuing education credits needed for their certifications.
challenge
Give construction professionals a clear reason to attend
Mass Timber Group’s event brings construction professionals together around mass timber. Cold outreach needed to connect attendance with a practical benefit for each audience.
General contractors had an opportunity to connect with architectural and construction firms for potential contracts. Architects and engineers could earn continuing education credits needed for their certifications.
challenge
Give construction professionals a clear reason to attend
Mass Timber Group’s event brings construction professionals together around mass timber. Cold outreach needed to connect attendance with a practical benefit for each audience.
General contractors had an opportunity to connect with architectural and construction firms for potential contracts. Architects and engineers could earn continuing education credits needed for their certifications.
Strategy
Start with project evidence and match the incentive
Find companies already active in the material. Identify construction databases and organizations documenting projects and the companies involved in them.
Build a custom audience. Use a Claude-based scrape of companies with relevant completed projects, then enrich the companies for qualified decision makers.
Find usable email addresses. Collect public business emails and add a GetLeads, BlitzAPI, and Prospeo enrichment waterfall to expand coverage.
Match the message to the role. Emphasize potential project and business relationships for general contractors, and continuing education value for architects and engineers.
Strategy
Start with project evidence and match the incentive
Find companies already active in the material. Identify construction databases and organizations documenting projects and the companies involved in them.
Build a custom audience. Use a Claude-based scrape of companies with relevant completed projects, then enrich the companies for qualified decision makers.
Find usable email addresses. Collect public business emails and add a GetLeads, BlitzAPI, and Prospeo enrichment waterfall to expand coverage.
Match the message to the role. Emphasize potential project and business relationships for general contractors, and continuing education value for architects and engineers.
Strategy
Start with project evidence and match the incentive
Find companies already active in the material. Identify construction databases and organizations documenting projects and the companies involved in them.
Build a custom audience. Use a Claude-based scrape of companies with relevant completed projects, then enrich the companies for qualified decision makers.
Find usable email addresses. Collect public business emails and add a GetLeads, BlitzAPI, and Prospeo enrichment waterfall to expand coverage.
Match the message to the role. Emphasize potential project and business relationships for general contractors, and continuing education value for architects and engineers.
Result
197 interested leads from a focused construction audience
The campaign dashboard records 33,720 emails sent to 19,501 people, producing 1,010 replies and 197 interested leads.
That is approximately one interested lead per 99 people contacted. The results reflect interest in the event; the source does not provide ticket purchases, attendance, or contracts won.
Result
197 interested leads from a focused construction audience
The campaign dashboard records 33,720 emails sent to 19,501 people, producing 1,010 replies and 197 interested leads.
That is approximately one interested lead per 99 people contacted. The results reflect interest in the event; the source does not provide ticket purchases, attendance, or contracts won.
Result
197 interested leads from a focused construction audience
The campaign dashboard records 33,720 emails sent to 19,501 people, producing 1,010 replies and 197 interested leads.
That is approximately one interested lead per 99 people contacted. The results reflect interest in the event; the source does not provide ticket purchases, attendance, or contracts won.
