Opening New B2B Markets for Hume Health
Opening New B2B Markets for Hume Health
A new outbound system tested bulk sales to clubs, resorts, and wellness properties.
35
Interested leads in 30 days
21,434
Emails sent in 30 days
Company
Biometric body composition scales and health wearables, with a bulk-sales opportunity in clubs and hospitality.
Industry
Health Technology
Location
United States (target market)
Company
Biometric body composition scales and health wearables, with a bulk-sales opportunity in clubs and hospitality.
Industry
Health Technology
Location
United States (target market)
Company
Biometric body composition scales and health wearables, with a bulk-sales opportunity in clubs and hospitality.
Industry
Health Technology
Location
United States (target market)
At a glance
Hume Health wanted to test bulk sales to golf clubs, yacht clubs, resorts, and wellness properties. Pipeline.tech built the contact data and outreach system from scratch. In the reported 30-day campaign, 21,434 emails generated 35 interested leads and a meeting with Hyatt.
At a glance
Hume Health wanted to test bulk sales to golf clubs, yacht clubs, resorts, and wellness properties. Pipeline.tech built the contact data and outreach system from scratch. In the reported 30-day campaign, 21,434 emails generated 35 interested leads and a meeting with Hyatt.
At a glance
Hume Health wanted to test bulk sales to golf clubs, yacht clubs, resorts, and wellness properties. Pipeline.tech built the contact data and outreach system from scratch. In the reported 30-day campaign, 21,434 emails generated 35 interested leads and a meeting with Hyatt.
challenge
Validate a new market without existing contact data
Hume Health makes a biometric body composition scale and a health wearable. The company wanted to know whether clubs and resorts would buy in bulk for member wellness, retail sales, or event gifting.
These were segments the client had not sold to before, and the contact data did not exist. Many properties also lacked a clearly listed decision maker.
challenge
Validate a new market without existing contact data
Hume Health makes a biometric body composition scale and a health wearable. The company wanted to know whether clubs and resorts would buy in bulk for member wellness, retail sales, or event gifting.
These were segments the client had not sold to before, and the contact data did not exist. Many properties also lacked a clearly listed decision maker.
challenge
Validate a new market without existing contact data
Hume Health makes a biometric body composition scale and a health wearable. The company wanted to know whether clubs and resorts would buy in bulk for member wellness, retail sales, or event gifting.
These were segments the client had not sold to before, and the contact data did not exist. Many properties also lacked a clearly listed decision maker.
Strategy
Build the market data and test distinct offers
Map eight segments. Scrape US private golf, country, and athletic clubs, luxury and wellness resorts, continuing care retirement communities, and 55+ active adult communities. Clean and deduplicate in Clay to build a universe of more than 35,000 leads.
Find the right contact route. Use Claude to find general managers, personal addresses, or public info@ inboxes. Maintain separate people and public-email lists so the copy fits the recipient.
Test the offer. Ask how members track training results, position the scale against commercial body composition equipment, and offer wearables as tournament or member-event gifts. The follow-up offering to ship a scale generated the most positive responses.
Keep delivery and handoff simple. Run three angles and 20 rotating subject lines in plain text with open tracking disabled. Tag reply intent in EmailBison, continue referrals in the same thread, and send interested leads to the client with the full conversation for a same-day reply.
Strategy
Build the market data and test distinct offers
Map eight segments. Scrape US private golf, country, and athletic clubs, luxury and wellness resorts, continuing care retirement communities, and 55+ active adult communities. Clean and deduplicate in Clay to build a universe of more than 35,000 leads.
Find the right contact route. Use Claude to find general managers, personal addresses, or public info@ inboxes. Maintain separate people and public-email lists so the copy fits the recipient.
Test the offer. Ask how members track training results, position the scale against commercial body composition equipment, and offer wearables as tournament or member-event gifts. The follow-up offering to ship a scale generated the most positive responses.
Keep delivery and handoff simple. Run three angles and 20 rotating subject lines in plain text with open tracking disabled. Tag reply intent in EmailBison, continue referrals in the same thread, and send interested leads to the client with the full conversation for a same-day reply.
Strategy
Build the market data and test distinct offers
Map eight segments. Scrape US private golf, country, and athletic clubs, luxury and wellness resorts, continuing care retirement communities, and 55+ active adult communities. Clean and deduplicate in Clay to build a universe of more than 35,000 leads.
Find the right contact route. Use Claude to find general managers, personal addresses, or public info@ inboxes. Maintain separate people and public-email lists so the copy fits the recipient.
Test the offer. Ask how members track training results, position the scale against commercial body composition equipment, and offer wearables as tournament or member-event gifts. The follow-up offering to ship a scale generated the most positive responses.
Keep delivery and handoff simple. Run three angles and 20 rotating subject lines in plain text with open tracking disabled. Tag reply intent in EmailBison, continue referrals in the same thread, and send interested leads to the client with the full conversation for a same-day reply.
Result
35 interested leads and a meeting with Hyatt
The reported 30-day campaign sent 21,434 emails to 10,872 people, producing 421 replies and 35 interested leads. That is approximately one interested lead per 311 people contacted. Open tracking was disabled.
Private golf and country clubs produced 28 of the 35 leads from 6,068 contacts, approximately one lead per 217 contacts. The campaign also led to a meeting with Hyatt about including the scale in its wellness package and trial units shipping to clubs in the US and Canada.
A further audience of more than 4,400 hotels and luxury resorts across the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain was queued for expansion. That planned market is not part of the achieved 30-day results.
Result
35 interested leads and a meeting with Hyatt
The reported 30-day campaign sent 21,434 emails to 10,872 people, producing 421 replies and 35 interested leads. That is approximately one interested lead per 311 people contacted. Open tracking was disabled.
Private golf and country clubs produced 28 of the 35 leads from 6,068 contacts, approximately one lead per 217 contacts. The campaign also led to a meeting with Hyatt about including the scale in its wellness package and trial units shipping to clubs in the US and Canada.
A further audience of more than 4,400 hotels and luxury resorts across the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain was queued for expansion. That planned market is not part of the achieved 30-day results.
Result
35 interested leads and a meeting with Hyatt
The reported 30-day campaign sent 21,434 emails to 10,872 people, producing 421 replies and 35 interested leads. That is approximately one interested lead per 311 people contacted. Open tracking was disabled.
Private golf and country clubs produced 28 of the 35 leads from 6,068 contacts, approximately one lead per 217 contacts. The campaign also led to a meeting with Hyatt about including the scale in its wellness package and trial units shipping to clubs in the US and Canada.
A further audience of more than 4,400 hotels and luxury resorts across the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain was queued for expansion. That planned market is not part of the achieved 30-day results.
