How Eden Studio Reached 30+ Meetings per Month with Multi-Channel Outbound
A GTM engine built from zero across cold email, calling, account scoring, and full-market mapping.
53
Meetings in 50 days
69,204
Accounts mapped
Company
Landscape design technology helping contractors show clients a finished vision before work begins.
Industry
Landscape Technology
Location
San Francisco, CA
Company
Landscape design technology helping contractors show clients a finished vision before work begins.
Industry
Landscape Technology
Location
San Francisco, CA
Company
Landscape design technology helping contractors show clients a finished vision before work begins.
Industry
Landscape Technology
Location
San Francisco, CA
At a glance
Eden Studio started without an established GTM motion. Pipeline.tech mapped and scored its market, built the outbound infrastructure, and coordinated cold email with calling. In 50 days, the system booked 53 meetings and produced a scored universe of 69,204 accounts.
At a glance
Eden Studio started without an established GTM motion. Pipeline.tech mapped and scored its market, built the outbound infrastructure, and coordinated cold email with calling. In 50 days, the system booked 53 meetings and produced a scored universe of 69,204 accounts.
At a glance
Eden Studio started without an established GTM motion. Pipeline.tech mapped and scored its market, built the outbound infrastructure, and coordinated cold email with calling. In 50 days, the system booked 53 meetings and produced a scored universe of 69,204 accounts.
challenge
Build a complete GTM motion from zero
Eden Studio had a strong vertical product but no repeatable go-to-market motion. The team needed to identify the right landscaping contractors, rank them by fit and intent, and reach owners and commercial leaders across more than one channel.
challenge
Build a complete GTM motion from zero
Eden Studio had a strong vertical product but no repeatable go-to-market motion. The team needed to identify the right landscaping contractors, rank them by fit and intent, and reach owners and commercial leaders across more than one channel.
challenge
Build a complete GTM motion from zero
Eden Studio had a strong vertical product but no repeatable go-to-market motion. The team needed to identify the right landscaping contractors, rank them by fit and intent, and reach owners and commercial leaders across more than one channel.
Strategy
Map the market, score intent, and coordinate every channel
Market mapping — Scraped 69,204 landscaping and hardscaping businesses and enriched every account across 19 custom data points.
Account scoring — Ranked fit and intent using signals including outsourced design work, hiring activity, customer complaints, portfolio quality, paid ads, and software adoption.
Cold email — Sent 41,150 emails with a concise offer tied to faster, lower-cost landscape design and a project-specific sample.
Calling — Added 32,577 dials to reach the same market through a coordinated second channel.
RevOps — Connected engagement and meeting data in one system so the team could track the complete 73,727-touchpoint motion.
Strategy
Map the market, score intent, and coordinate every channel
Market mapping — Scraped 69,204 landscaping and hardscaping businesses and enriched every account across 19 custom data points.
Account scoring — Ranked fit and intent using signals including outsourced design work, hiring activity, customer complaints, portfolio quality, paid ads, and software adoption.
Cold email — Sent 41,150 emails with a concise offer tied to faster, lower-cost landscape design and a project-specific sample.
Calling — Added 32,577 dials to reach the same market through a coordinated second channel.
RevOps — Connected engagement and meeting data in one system so the team could track the complete 73,727-touchpoint motion.
Strategy
Map the market, score intent, and coordinate every channel
Market mapping — Scraped 69,204 landscaping and hardscaping businesses and enriched every account across 19 custom data points.
Account scoring — Ranked fit and intent using signals including outsourced design work, hiring activity, customer complaints, portfolio quality, paid ads, and software adoption.
Cold email — Sent 41,150 emails with a concise offer tied to faster, lower-cost landscape design and a project-specific sample.
Calling — Added 32,577 dials to reach the same market through a coordinated second channel.
RevOps — Connected engagement and meeting data in one system so the team could track the complete 73,727-touchpoint motion.
Result
53 meetings booked in the first 50 days
Cold email booked 20 meetings and calling booked another 33. Together, the two channels produced 53 meetings in 50 days, supporting a run rate of more than 30 meetings per month while leaving Eden Studio with a reusable, scored customer universe.
Result
53 meetings booked in the first 50 days
Cold email booked 20 meetings and calling booked another 33. Together, the two channels produced 53 meetings in 50 days, supporting a run rate of more than 30 meetings per month while leaving Eden Studio with a reusable, scored customer universe.
Result
53 meetings booked in the first 50 days
Cold email booked 20 meetings and calling booked another 33. Together, the two channels produced 53 meetings in 50 days, supporting a run rate of more than 30 meetings per month while leaving Eden Studio with a reusable, scored customer universe.
