Finding Church Website Gaps at Scale
Finding Church Website Gaps at Scale
Website audits surfaced missing church features and shaped personalized offers for custom apps.
72
Interested leads
14,110
People contacted
Company
A website and app development agency looking for a more specific outbound offer for church organizations.
Industry
Web and App Development
Location
Unknown
Company
A website and app development agency looking for a more specific outbound offer for church organizations.
Industry
Web and App Development
Location
Unknown
Company
A website and app development agency looking for a more specific outbound offer for church organizations.
Industry
Web and App Development
Location
Unknown
At a glance
A Clay workflow identified missing features on church websites and rated each site from 0 to 100. The agency used those gaps to offer custom website apps, differentiating its outreach from a generic website-improvement pitch. The campaign generated 72 interested leads from 14,110 contacts.
At a glance
A Clay workflow identified missing features on church websites and rated each site from 0 to 100. The agency used those gaps to offer custom website apps, differentiating its outreach from a generic website-improvement pitch. The campaign generated 72 interested leads from 14,110 contacts.
At a glance
A Clay workflow identified missing features on church websites and rated each site from 0 to 100. The agency used those gaps to offer custom website apps, differentiating its outreach from a generic website-improvement pitch. The campaign generated 72 interested leads from 14,110 contacts.
challenge
Differentiate a website offer in a crowded market
The client is a website and app development agency. The team wanted a more distinct offer than the familiar question of whether a prospect needed a better website.
For church organizations, the campaign focused on four features many websites lacked: an event calendar, a mobile app, live streaming, and digital donations or recurring tithing. The page frames these as possible levers for retention, attendance, and donations.
challenge
Differentiate a website offer in a crowded market
The client is a website and app development agency. The team wanted a more distinct offer than the familiar question of whether a prospect needed a better website.
For church organizations, the campaign focused on four features many websites lacked: an event calendar, a mobile app, live streaming, and digital donations or recurring tithing. The page frames these as possible levers for retention, attendance, and donations.
challenge
Differentiate a website offer in a crowded market
The client is a website and app development agency. The team wanted a more distinct offer than the familiar question of whether a prospect needed a better website.
For church organizations, the campaign focused on four features many websites lacked: an event calendar, a mobile app, live streaming, and digital donations or recurring tithing. The page frames these as possible levers for retention, attendance, and donations.
Strategy
Audit each site and match the offer to its gaps
A Clay workflow identified missing features on each prospect’s website and scored the site from 0 to 100, with lower scores representing weaker feature coverage.
The outreach offered a custom website app connected to the feature gap identified for that church, paired with social proof about the feature’s impact.
Strategy
Audit each site and match the offer to its gaps
A Clay workflow identified missing features on each prospect’s website and scored the site from 0 to 100, with lower scores representing weaker feature coverage.
The outreach offered a custom website app connected to the feature gap identified for that church, paired with social proof about the feature’s impact.
Strategy
Audit each site and match the offer to its gaps
A Clay workflow identified missing features on each prospect’s website and scored the site from 0 to 100, with lower scores representing weaker feature coverage.
The outreach offered a custom website app connected to the feature gap identified for that church, paired with social proof about the feature’s impact.
Result
72 interested leads from 14,110 contacts
The campaign generated 72 interested leads from 14,110 people contacted. The source does not report email volume, campaign duration, meetings, revenue, app adoption, donations, or attendance outcomes.
Result
72 interested leads from 14,110 contacts
The campaign generated 72 interested leads from 14,110 people contacted. The source does not report email volume, campaign duration, meetings, revenue, app adoption, donations, or attendance outcomes.
Result
72 interested leads from 14,110 contacts
The campaign generated 72 interested leads from 14,110 people contacted. The source does not report email volume, campaign duration, meetings, revenue, app adoption, donations, or attendance outcomes.