Capturing Demand After a Provider Acquisition
Capturing Demand After a Provider Acquisition
A recent acquisition left some companies needing a new provider, creating a time-sensitive opening for a targeted offer.
106
Interested leads
23,418
People contacted
Company
A time-sensitive provider replacement opportunity followed a recent acquisition affecting existing customers.
Industry
Financial Services
Location
New York, NY
Company
A time-sensitive provider replacement opportunity followed a recent acquisition affecting existing customers.
Industry
Financial Services
Location
New York, NY
Company
A time-sensitive provider replacement opportunity followed a recent acquisition affecting existing customers.
Industry
Financial Services
Location
New York, NY
At a glance
A recent acquisition forced some companies to find a new provider for a solution they relied on, or risk losing millions in assets. To address potential reputation concerns, the client used a partner company and a separate Lovable funnel. The campaign generated 106 interested leads from 23,418 contacts.
At a glance
A recent acquisition forced some companies to find a new provider for a solution they relied on, or risk losing millions in assets. To address potential reputation concerns, the client used a partner company and a separate Lovable funnel. The campaign generated 106 interested leads from 23,418 contacts.
At a glance
A recent acquisition forced some companies to find a new provider for a solution they relied on, or risk losing millions in assets. To address potential reputation concerns, the client used a partner company and a separate Lovable funnel. The campaign generated 106 interested leads from 23,418 contacts.
challenge
A provider change created a time-sensitive opening
A recent acquisition affected a set of companies using the acquired provider. Those companies needed to find another provider for the solution or risk losing millions in assets.
The client did not want to approach these companies under its own name because of potential reputation issues.
challenge
A provider change created a time-sensitive opening
A recent acquisition affected a set of companies using the acquired provider. Those companies needed to find another provider for the solution or risk losing millions in assets.
The client did not want to approach these companies under its own name because of potential reputation issues.
challenge
A provider change created a time-sensitive opening
A recent acquisition affected a set of companies using the acquired provider. Those companies needed to find another provider for the solution or risk losing millions in assets.
The client did not want to approach these companies under its own name because of potential reputation issues.
Strategy
Reach affected accounts with a direct offer
The client supplied company names and addresses. Clay enriched each company with its domain, checked that the domain matched the business name and location, and found the best-fit contacts.
Campaigns ran in EmailBison using Google inboxes from ScaledMail. A separate partner company and a new Lovable funnel addressed the client’s reputation concern.
The messaging referenced a recent article about the acquisition, explained why affected companies needed to act, and introduced an offer of two years of free service with a call to learn more.
Strategy
Reach affected accounts with a direct offer
The client supplied company names and addresses. Clay enriched each company with its domain, checked that the domain matched the business name and location, and found the best-fit contacts.
Campaigns ran in EmailBison using Google inboxes from ScaledMail. A separate partner company and a new Lovable funnel addressed the client’s reputation concern.
The messaging referenced a recent article about the acquisition, explained why affected companies needed to act, and introduced an offer of two years of free service with a call to learn more.
Strategy
Reach affected accounts with a direct offer
The client supplied company names and addresses. Clay enriched each company with its domain, checked that the domain matched the business name and location, and found the best-fit contacts.
Campaigns ran in EmailBison using Google inboxes from ScaledMail. A separate partner company and a new Lovable funnel addressed the client’s reputation concern.
The messaging referenced a recent article about the acquisition, explained why affected companies needed to act, and introduced an offer of two years of free service with a call to learn more.
Result
106 interested leads from 23,418 contacts
The case study reports 106 interested leads from 23,418 people contacted. It does not specify email volume, campaign duration, meetings booked, or revenue.
Result
106 interested leads from 23,418 contacts
The case study reports 106 interested leads from 23,418 people contacted. It does not specify email volume, campaign duration, meetings booked, or revenue.
Result
106 interested leads from 23,418 contacts
The case study reports 106 interested leads from 23,418 people contacted. It does not specify email volume, campaign duration, meetings booked, or revenue.