How Aquaflex Generated 741 Leads and $3.7M in Sales Pipeline
How Aquaflex Generated 741 Leads and $3.7M in Sales Pipeline
B2B building materials offer scaled with tight messaging, simple infra, and strong list quality.
741
Leads generated
$3.7M
Sales pipeline
Company
B2B building materials company selling into a market always looking for new solutions.
Industry
Building
Location
United States
Company
B2B building materials company selling into a market always looking for new solutions.
Industry
Building
Location
United States
Company
B2B building materials company selling into a market always looking for new solutions.
Industry
Building
Location
United States
At a glance
Aquaflex needed qualified demand for a B2B building materials offer. We tightened messaging, kept infrastructure simple, and focused on strong lists - generating 741 leads worth $3.7M in pipeline.
At a glance
Aquaflex needed qualified demand for a B2B building materials offer. We tightened messaging, kept infrastructure simple, and focused on strong lists - generating 741 leads worth $3.7M in pipeline.
At a glance
Aquaflex needed qualified demand for a B2B building materials offer. We tightened messaging, kept infrastructure simple, and focused on strong lists - generating 741 leads worth $3.7M in pipeline.
challenge
A building-materials offer that needed a repeatable outbound engine
Aquaflex had a B2B offer with a clear commercial outcome: remove a costly problem and reduce cost per square foot. The challenge was not adding more complexity. It was finding the angle that made the value immediately understandable, then pairing it with reliable infrastructure and strong list quality.
That meant testing the message quickly, protecting deliverability as volume increased, and making sure every interested lead reached HubSpot without manual handoffs.
challenge
A building-materials offer that needed a repeatable outbound engine
Aquaflex had a B2B offer with a clear commercial outcome: remove a costly problem and reduce cost per square foot. The challenge was not adding more complexity. It was finding the angle that made the value immediately understandable, then pairing it with reliable infrastructure and strong list quality.
That meant testing the message quickly, protecting deliverability as volume increased, and making sure every interested lead reached HubSpot without manual handoffs.
challenge
A building-materials offer that needed a repeatable outbound engine
Aquaflex had a B2B offer with a clear commercial outcome: remove a costly problem and reduce cost per square foot. The challenge was not adding more complexity. It was finding the angle that made the value immediately understandable, then pairing it with reliable infrastructure and strong list quality.
That meant testing the message quickly, protecting deliverability as volume increased, and making sure every interested lead reached HubSpot without manual handoffs.
Strategy
Test the angle, then scale what proves itself
Messaging
We tested roughly seven to eight messaging angles before identifying the winners. Once an angle worked, we did not keep chasing marginal copy improvements. We scaled the message that had already established resonance.
Infrastructure
The sending stack stayed deliberately simple: ScaledMail for Google and Microsoft accounts, with EmailBison for sequencing. The focus was on consistent deliverability practices and controlled campaign management, not unnecessary tooling.
Data and RevOps
We sourced high-fit prospects from relevant online directories and Apollo, then ran contacts through a Clay waterfall using LeadMagic, Prospeo, and Icypeas. OutboundSync pushed new leads into HubSpot so the sales team could follow up from one system.
Strategy
Test the angle, then scale what proves itself
Messaging
We tested roughly seven to eight messaging angles before identifying the winners. Once an angle worked, we did not keep chasing marginal copy improvements. We scaled the message that had already established resonance.
Infrastructure
The sending stack stayed deliberately simple: ScaledMail for Google and Microsoft accounts, with EmailBison for sequencing. The focus was on consistent deliverability practices and controlled campaign management, not unnecessary tooling.
Data and RevOps
We sourced high-fit prospects from relevant online directories and Apollo, then ran contacts through a Clay waterfall using LeadMagic, Prospeo, and Icypeas. OutboundSync pushed new leads into HubSpot so the sales team could follow up from one system.
Strategy
Test the angle, then scale what proves itself
Messaging
We tested roughly seven to eight messaging angles before identifying the winners. Once an angle worked, we did not keep chasing marginal copy improvements. We scaled the message that had already established resonance.
Infrastructure
The sending stack stayed deliberately simple: ScaledMail for Google and Microsoft accounts, with EmailBison for sequencing. The focus was on consistent deliverability practices and controlled campaign management, not unnecessary tooling.
Data and RevOps
We sourced high-fit prospects from relevant online directories and Apollo, then ran contacts through a Clay waterfall using LeadMagic, Prospeo, and Icypeas. OutboundSync pushed new leads into HubSpot so the sales team could follow up from one system.
Result
741 leads and $3.705M in sales pipeline
The campaign generated 741 interested leads, equating to $3,705,000 in sales pipeline. The result came from executing the fundamentals in the right order: a clear offer, strong data, reliable infrastructure, and a message that had already proven it could earn attention.
With that foundation in place, the next expansion opportunities were LinkedIn, intent-signal monitoring, and calling systems.
Result
741 leads and $3.705M in sales pipeline
The campaign generated 741 interested leads, equating to $3,705,000 in sales pipeline. The result came from executing the fundamentals in the right order: a clear offer, strong data, reliable infrastructure, and a message that had already proven it could earn attention.
With that foundation in place, the next expansion opportunities were LinkedIn, intent-signal monitoring, and calling systems.
Result
741 leads and $3.705M in sales pipeline
The campaign generated 741 interested leads, equating to $3,705,000 in sales pipeline. The result came from executing the fundamentals in the right order: a clear offer, strong data, reliable infrastructure, and a message that had already proven it could earn attention.
With that foundation in place, the next expansion opportunities were LinkedIn, intent-signal monitoring, and calling systems.
